Meet the Minds Behind CEO
A creator-first social media agency built to scale your influence
William Bray
Founder & Content Strategist
Founder of CEO, award-winning A-League creator, and AI innovator—turning live talent into lasting legacies.
Stephanie Bray
HR and business manager
Human Resource and Business Manager extraordinaire—keeping every creator’s future on track and ensuring CEO runs like a dream.
The CEO Origin
William and Stephanie Bray have shared 26 years of partnership and marriage, building a beautiful family as devoted parents of three and now proud grandparents. With over two decades of experience as an IT Director across multiple businesses, William’s entrepreneurial spirit led him to TikTok in early 2024, where he flourished as a large league creator. Yet, his greatest success will be bringing Stephanie—his steadfast rock and inspiration—home. Her unwavering support empowered his journey, and now, with the launch of CEO, they stand side by side. While William leads the creative vision, Stephanie’s dream of nurturing their family and guiding the business has come to life. Today, she’s not only a loving mom and “Nini,” but also the steady hand keeping every creator’s journey on track. Together, they’re crafting a legacy of empowerment.